Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed, International ed. - Upper Saddle River, NJ : Pearson / Prentice Hall, c.2004. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

0131212761 9780131212763


Marketing.





658.8 / KOT