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Essential guide to marketing planning /

Wood, Marian Burk.

Essential guide to marketing planning / Marian Burk Wood. - 4th ed. - Harlow : Pearson Education Limited, c.2017. - xvii, 268 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781292117522

Subjects--Topical Terms:
Marketing--Planning.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.802 / WOO

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