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Marketing strategy and competitive positioning /

Marketing strategy and competitive positioning / Graham Hooley ... [et al.] - 6th ed. - Harlow : Pearson Education Limited, c.2017. - xv, 569 p. : ill. (col.) ; 28 cm.

Includes bibliographical references and indxes.

ISBN: 9781292017310 (print)

Subjects--Topical Terms:
Target marketing.
Marketing--Management.
Business planning

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.802 / MAR

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