Marketing Research /
Cooper, Donald R.
Marketing Research / Donald R. Cooper, Pamela S. Schindler. - New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006. - xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - McGraw-Hill/Irwin Series in Marketing . - McGraw-Hill/Irwin Series in Marketing .
Glossary : p. 750-766. Indexes: p. 771-790.
Bibliography: p. 726-749.
0071115706 9780071115704
2004057811
Marketing research.
658.83 / COO
Marketing Research / Donald R. Cooper, Pamela S. Schindler. - New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006. - xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - McGraw-Hill/Irwin Series in Marketing . - McGraw-Hill/Irwin Series in Marketing .
Glossary : p. 750-766. Indexes: p. 771-790.
Bibliography: p. 726-749.
0071115706 9780071115704
2004057811
Marketing research.
658.83 / COO