Marketing Research :
Hair, Joseph F.
Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2003 2003. - xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references (p. 687-698) and indexes.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0071151192 9780071151191
2004270001
Marketing research.
658.83 / H1274
Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2003 2003. - xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references (p. 687-698) and indexes.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0071151192 9780071151191
2004270001
Marketing research.
658.83 / H1274