Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Kotler, Bowen, Makens. - 6th ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - ii, 629 p. : ill. (col.) ; 29 cm.
Index : p. 613-629.
Includes bibliographical references.
1292020032 9781292020037
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791068 / KOT
Marketing for hospitality and tourism / Kotler, Bowen, Makens. - 6th ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - ii, 629 p. : ill. (col.) ; 29 cm.
Index : p. 613-629.
Includes bibliographical references.
1292020032 9781292020037
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791068 / KOT