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Emarketing excellence :

Chaffey, Dave, 1963-

Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P. R. Smith. - 4th ed. - London ; New York, United States : Routledge, 2013. - xxi, 613 p. : ill. (col.) ; 26 cm.

Index : p. 603-613. Glossary : p. 584-602.

Bibliography : p. 580-583.

ISBN: 9780415533355 (hbk.) 041553335X (hbk.) 9780415533379 (pbk.) 0415533376 (pbk.)

LCCN: 2012018941

Subjects--Topical Terms:
Internet marketing

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8002854678 / CHA

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