Public Relations : strategies and tactics /

Wilcox , Dennis L.

Public Relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. - 10th ed. - New York : Pearson Longman, 2012. - 594 p. : col. ill. ; 26 cm.

Includes bibliographical references (p.[575]-581) and index.

0205770886 9780205770885


Public relations.



659.2 / WIL