Strategic Issues in International Retailing /
Strategic Issues in International Retailing /
Edited by John Dawson, Roy Larke, and Masao Mukoyama.
- New York : Routledge, 2006 2006.
- 218 p. : ill. ; 22 cm.
Includes bibliographical references and index.
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
0415343704 (hard cover) 9780415343701 (hard cover)
2005030133
Retail trade.
International trade.
Strategic planning.
HF5429 / .S77 2006
658.87 / STR
Includes bibliographical references and index.
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
0415343704 (hard cover) 9780415343701 (hard cover)
2005030133
Retail trade.
International trade.
Strategic planning.
HF5429 / .S77 2006
658.87 / STR