Strategic Issues in International Retailing /

Strategic Issues in International Retailing / Edited by John Dawson, Roy Larke, and Masao Mukoyama. - New York : Routledge, 2006 2006. - 218 p. : ill. ; 22 cm.

Includes bibliographical references and index.

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.

0415343704 (hard cover) 9780415343701 (hard cover)

2005030133


Retail trade.
International trade.
Strategic planning.

HF5429 / .S77 2006

658.87 / STR