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Marketing plans :

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - New Delhi : Viva books private limited. 2000. - xviii, 578 p. : ill. ; 25 cm.

Includes index.

ISBN: 8176490946

LCCN: 00265135

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.

Dewey Class. No.: 658.802 / M1351

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