Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Australia : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 742-744) and index.

9812435123

2002075815


Marketing.
Marketing--Management.

658.8 / L2181

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