BUE Library Search for 'se,phr:"Irwin series in marketing"'

Retailing Management /

By Levy, Michael. .
Boston : McGraw-Hill Irwin, 2004 .
xxxv, 775 p. ; , indexes:p.751-775 . | Glossary :p.700-724 . 26 cm. :.

Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
New York : McGraw-Hill / Irwin, 2001 .
(Various pagings) : 29 cm..

Marketing : creating value for customers /

By Churchill, Gilbert A. .
Boston : Irwin/McGraw Hill, 1998 .
xxiv, 630 p. : 29 cm..

Strategic Marketing /

By Cravens, David W. .
Boston : McGraw-Hill Irwin,2003 2003 .
726 p. : 26 cm..

New Products Management /

By Crawford, C. Merle .
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xx, 540 p. : 24 cm..

Relationship selling and sales management /

By Johnston, Mark W. .
New York : McGraw-Hill/Irwin, 2005 .
xxiv, 451 p. : , Glossary : p. 415-423. | Includes Indexes. | Distributer: Al-Ahram 27 cm. +.

Marketing Research : Within a Changing Information Environment /

By Hair, Joseph F. .
Boston : McGraw-Hill/Irwin, 2003 2003 .
xxiii, 720 p. : 27 cm. +.

Marketing Research /

By Cooper, Donald R. .
New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , 2006 .
xix, 790 p. : , Glossary : p. 750-766. | Indexes: p. 771-790. 28 cm. +.

Marketing /

New York : McGraw-Hill/Irwin,2006. 2006 .
xlvi, 733 p. : 29 cm. +.

Principles of advertising & IMC / Tom Duncan.

By Duncan, Tom .
New York : McGraw-Hill / Irwin, 2005 .
xxvii, 774 p. : , Includes glossary. 28 cm..

Fundamentals of Marketing /

By Stanton, William J. .
New York : McGraw-Hill, 1994 .
xxviii, 697 p. : 27 cm..

International marketing /

By Cateora, Philip R. .
New York : Irwin McGraw-Hill,c2002 2002 .
xxv, 694 p. : , International Edition. 29 cm..

Strategic logistics management /

By Stock, James R. .
New York : McGraw-Hill / Irwin, 2001 .
xxix, 872 p. : 27 cm..

Promotional strategy : managing the marketing communications process /

By Engel, James F. .
Burr Ridge, Ill. : Irwin, c1994. 1994 .
xv, 624 p. : , Distributer: Al-Ahram. 24 cm..

ABC's of relationship selling through service /

By Futrell, Charles. .
Boston, Mass. : McGraw-Hill/Irwin,c2007. 2007 .
xx, 539 p. : , Distributer: Al-Ahram. 25 cm. +.

Consumer behavior : building marketing strategy /

By Hawkins, Del I. .
New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., 2004 .
xxvi, 790 p. : , Index: p. 755-790. 26 cm. +.

Advertising and promotion : an integrated marketing communications perspective /

By George E. Belch. .
Boston : McGraw-Hill/Irwin ,2009. 2009 .
xxv, 838 p.: , Distributer: Bacca. 28 cm..

Introduction to E-Commerce /

By Rayport, Jeffrey F..
Boston : McGraw-Hill Irwin MarketspaceU, 2004 .
xxvii, 516 p. : 27 cm..

Churchill/Ford/Walker's Sales Force Management /

By Johnston, Mark W..
New York, NY : McGraw-Hill Companies, 2009 2009 .
524p.: 25 cm..

Advertising and Promotion : An Integrated Marketing Communications Perspective /

By George E. Belch. .
Boston : McGraw-Hill/Irwin , 2007 .
xxv, 820 p.: , Distributer: Bacca. 28 cm..