<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[BUE Library Search for 'an:3309']]> </title> <!-- prettier-ignore-start --> <link> https://opac.bue.edu.eg//cgi-bin/koha/opac-search.pl?q=ccl=an%3A3309&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://opac.bue.edu.eg//cgi-bin/koha/opac-search.pl?q=ccl=an%3A3309&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'an:3309' at BUE Library]]> </description> <opensearch:totalResults>13</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://opac.bue.edu.eg//cgi-bin/koha/opac-search.pl?q=ccl=an%3A3309&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A3309" startPage="" /> <item> <title> Advertising and promotion : an integrated marketing communications perspective / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=1185</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> New York : McGraw-Hill / Irwin, 2001 .<br /> (Various pagings) : 29 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=1185</guid> </item> <item> <title> Strategic Advertising Management / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11217</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Percy, Larry..<br /> Oxford ; | New York : Oxford University Press, 2009 .<br /> xviii, 424 p. : 25 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11217</guid> </item> <item> <title> Integrated marketing communications/ </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11360</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> London : McGraw-Hill, 2008 .<br /> xviii, 523 p. : 27 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11360</guid> </item> <item> <title> Strategic integrated marketing communication : theory and practice / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11799</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Amsterdam : Butterworth-Heinemann, 2008 .<br /> xiii, 308 p. : 25 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=11799</guid> </item> <item> <title> Marketing communications : integrating offline and online with social media / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=17592</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, P. R..<br /> London ; | Philadelphia, United States ; | New Delhi : Kogan Page, 2011 .<br /> xviii, 483 p. : , Index : p. 471-483. | Reprint of the 2011 ed. 25 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=17592</guid> </item> <item> <title> Integrated advertising, promotion, and marketing communications / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=18389</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Clow, Kenneth E..<br /> Harlow : Pearson Education Limited, 2014 .<br /> 480 p. : , Includes QR codes. | Includes indexes. | Student acces code. 28 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=18389</guid> </item> <item> <title> Advertising &amp; IMC : principles &amp; practice / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=19683</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Moriarty, Sandra E..<br /> Harlow : Pearson Education Limited, 2015 .<br /> 669 p. : , Index : p. 650-669. | Glossary : p. 621-638. | Includes student access code inside : My Marketing Lab. 26 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=19683</guid> </item> <item> <title> Marketing communications : brands, experiences and participation / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=20427</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fill, Chris..<br /> Harlow : Pearson Education Limited, 2013 .<br /> xliii, 820 p. : 27 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=20427</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communications perspective / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=21046</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> [Singapore] : McGraw-Hill Education, 2015 .<br /> xxxvi, 842 p. : , &quot;MHID 981-4575-11-9&quot;--Title page verso. | Glossary : p. 767-779. 28 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=21046</guid> </item> <item> <title> Promotional strategy : an integrated marketing communication approach / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=21127</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Cincinnati : Pinnaflex Educational Resources, 2000 .<br /> xiv, 690 p. : , Index : p. 673-688. 24 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=21127</guid> </item> <item> <title> Integrated advertising, promotion, and marketing communications / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=23176</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Clow, Kenneth E..<br /> Harlow, Essex : Pearson Education Limited, 2016 .<br /> 496 p. : , Indexes : p. 481-496. 28 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=23176</guid> </item> <item> <title> Marketing communications : from fundamentals to strategies / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=26313</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Rothschild, Michael L..<br /> Lexington : D. C. Heath, 1987 .<br /> 1 v. (Various pagings) : 27 cm..<br /> </p> ]]> </description> <guid>https://opac.bue.edu.eg//cgi-bin/koha/opac-detail.pl?biblionumber=26313</guid> </item> </channel> </rss>
