BUE Library Search for '(su:{Relationship marketing.})'

Relationship selling and sales management /

By Johnston, Mark W. .
New York : McGraw-Hill/Irwin, 2005 .
xxiv, 451 p. : , Glossary : p. 415-423. | Includes Indexes. | Distributer: Al-Ahram 27 cm. +.

Relationship Marketing : Text and Cases /

By Shajahan, S. .
New Delhi : Tata McGraw-Hill, 2004 2004 .
xviii, 310 p. : 23 cm..

Managing customers as investments : the strategic value of customers in the long run /

By Gupta, Sunil, .
Upper Saddle River, NJ : Wharton School Pub.,c2005. 2005 .
xvii, 205 p. : , Distributer: Al-Ahram. 24 cm..

Relationship marketing /

By 20080729 .
London ; | Thousand Oaks : SAGE,2005. 2005 .
3 v. : , Distributer: Baccah. 25 cm..

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... /

By Gummesson, Evert,.
Oxford ; | Burlington : Butterworth-Heinemann / Elsevier, 2008 .
xiv, 376 p. : , Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / | Index : p. 365-376. 25 cm..

Relationship Marketing : Perspectives, Dimensions and Contexts /

By Harwood, Tracy..
London : McGraw-Hill Education, 2008 .
xxii, 242 p. : 24 cm. .

Relationship marketing : a consumer experience approach /

By Baron, Steve.
London : Sage Publications Inc., 2010 .
viii, 202 p. : , Index : p. 198-202. 24 cm..

Selling : building partnerships /

By Castleberry, Stephen Bryon..
New York : McGraw-Hill Education, 2014 .
1 volume (various pagings) : , Previous edition: 2011. | Includes bibliographical references and index. 26 cm..

Selling : building partnerships /

By Castleberry, Stephen Bryon..
New York : Mc-Graw Hill Education, 2019 .
1 v. (various pagings) : 28 cm..