BUE Library Search for '(su:{Marketing}) AND (su:{Management.})'

The marketing game! : with student CD-Rom /

By Mason, Charlotte H. .
Boston : McGraw-Hill/Irwin, 2002 .
xviii, 100 p. : , System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. | Index : p. 97-99. 28 cm. +.

Instructor's Manual to accompany The Marketing Game/

By Mason, Charlotte H. .
Boston McGraw-Hill 2002 .
271 p. ; 27 cm..

Marketing /

By Lamb, Charles W. .
Cincinnati, Ohio : South-Western, 2002 .
751 p. : 29 cm. +.

Marketing /

By Lamb, Charles W. .
Australia : Thomson/South-Western, 2004 .
xxxviii, 774 p. : 29 cm..

Principles of service marketing and management /

By Lovelock, Christopher .
Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002 .
xix, 436 p. : , Previous ed.: 1999. 26 cm..

International marketing strategy : analysis, development, and implementation /

By Doole, Isobel. .
Australia : Thomson ,2004 2004 .
445 p. : 26 cm..

Marketing plans : how to prepare them, how to use them /

By McDonald, Malcolm. .
New Delhi : Viva books private limited. 2000 .
xviii, 578 p. : , Includes index. 25 cm..

Marketing management /

By Kotler, Philip. .
Upper Saddle River, NJ : Pearson Prentice Hall, 2006 .
xxxix, 733 [45] p. : 28 cm..

Strategic Marketing /

By Cravens, David W. .
Boston : McGraw-Hill Irwin,2003 2003 .
726 p. : 26 cm..

Brands laid bare : using market research for evidence-based brand management /

By Ford, Kevin. .
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005 .
viii, 158 p. : , Includes index. 24 cm..

Services marketing : people, technology, strategy /

By Lovelock, Christopher .
Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007

The Marketing Plan Handbook /

By Wood, Marian Burk.
Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005 .
xv, 200 p. : 26 cm..

A Framework for Marketing Management /

By Kotler, Philip. .
Upper Saddle River, N.J. : Prentice Hall,2007 2007 .
xxii,360 p. : 22 cm..

Marketing Plans : How to Prepare Them: How to Use Them /

By McDonald, Malcolm. .
Amsterdam ; | Boston : Butterworth-Heinemann,2002 2002 .
xix, 630 p. : , Includes index. 25 cm..

A Preface to Marketing Management /

By Peter, J. Paul. .
Boston, Mass. : McGraw-Hill,2006 2006 .
xiv, 254 p. ; 26 cm..

The brand management checklist : proven tools and techniques for creating winning brands /

By VanAuken, Brad .
London : Kogan Page, 2002. 2002 .
xv,316 p. 25 cm..

The brand management checklist : proven tools and techniques for creating winning brands /

By VanAuken, Brad .
London : Kogan Page, 2002. 2002 .
xv,316 p. 25 cm.+.

Hospitality for Sale : Techniques of Promoting Business for Hospitality Establishments /

By Coffman, C. DeWitt .
East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association,1980 1980 .
xii, 339 p. : , Includes index. 24 cm..

Marketing channels /

By Berman, Barry. .
New York : Wiley, 1996 .
xvi, 663, [60] p. : 24 cm..

Supply chain management : strategy, planning, and operation strategy, planning, and operation /

By Chopra, Sunil, .
Upper Saddle River, N.J. : Prentice Hall, 2004 2004 .
xvii, 567 p. : 26 cm..

Supply chain management : strategy, planning, and operation /

By Chopra, Sunil, .
Upper Saddle River, N.J. : Prentice Hall, 2007 .
p. cm.

Marketing : Canadian insights and applications /

By Crane, Frederick G. .
Chicago : Irwin, 1997 .
562p. 24cm..

Strategic marketing channel management /

By Bowersox, Donald J. .
New York : McGraw-Hill, 1992 .
xix, 488 p. : 24 cm..

The Practice of marketing Management : analysis, Planning, and Implementation /

By Cohen, William A., .
New York : Macmillan , 1988 .
1 v. (Various pagings) : 24 cm..

Best practice cases in branding : lessons from the world's strongest brands/

By Keller, Kevin lane .
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008 .
382p.: 23 cm..

The marketing game! : CD / Student Software and Multimedia Tutorials/

By Mason, Charlotte H. .
Boston : McGraw-Hill/Irwin,2002 2002 .
p. , System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. | Audiovisuals

Strategic market management /

By Aaker, David A. .
New York : J. Wiley & Sons,c1998. 1998 .
xiv, 330 p. : , Distributer : Al Ahram. 23 cm..

Cases in strategic marketing /

By Swayne, Linda. .
Englewood Cliffs, N.J. : Prentice Hall,c1993. 1993 .
xxvii, 819 p. : , Distributer : Al-Ahram. 25 cm..

Marketing management /

By Meek, Helen. .
Canterbury : Institute of Financial Services, 2001. 2001 .
viii, 390 p. ; , distributer: Al-Ahram 25 cm..

Promotional strategy : managing the marketing communications process /

By Engel, James F. .
Burr Ridge, Ill. : Irwin, c1994. 1994 .
xv, 624 p. : , Distributer: Al-Ahram. 24 cm..

Principles of Marketing /

By Kotler, Philip. .
Upper Saddle River : Prentice Hall International , 1999 .
1 v. (various pagings) : , Appendix | Indexes. | Glossary. 29 cm. .

Marketing management/

By Bansal S. P. .
New Delhi: Kalayani Pub.,2004 2004 .
568p.: , distributer: Al-Ahram 23 cm..

Managing customers as investments : the strategic value of customers in the long run /

By Gupta, Sunil, .
Upper Saddle River, NJ : Wharton School Pub.,c2005. 2005 .
xvii, 205 p. : , Distributer: Al-Ahram. 24 cm..

Principles of marketing /

By Kotler, Philip. .
Upper Saddle River : Prentice Hall International , 1996 .
1 v. (various pagings) : , Indexes. | Appendix. | Glossary. 29 cm..

The Professional’s Guide to Target Marketing /

By Cottle, David W. (Daviiam) .
San Diego ; London : Harcourt Professional, 2000. 2000 .
407 P.; 23 cm..

The dollarization discipline : how smart companies create customer value-- and profit from it /

By Fox, Jeffrey J., .
Hoboken, N.J. : Wiley,2004 2004 .
ix, 262 p. : , distributer: Al-Ahram 24 cm..

International marketing and export management /

By Albaum, Gerald S. .
Harlow, England ; | New York. : Financial Times/Prentice Hall,2004 2004 .
666p.: , distributer: Al-Ahram 24 cm..

The brand management checklist : CD / proven tools and techniques for creating winning brands /

By VanAuken, Brad .
London : Kogan Page, 2002. 2002 , Audiovisuals (4 3/4 in.).

Market-based management : strategies for growing customer value and profitability /

By Best, Roger J. .
Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005 .
xxii, 506 p. : , distributer: Al-Ahram 24 cm..

Exploration warehousing : turning business information into business opportunity /

By Inmon, William H. .
New York : Wiley,2000 2000 .
xviii, 254 p. : , Includes index. | distributer: Al-Ahram 25 cm..

Managing marketing /

By Palmer, Roger (Roger A .
Amsterdam ; London : Butterworth-Heinemann, C.2007. 2007 .
xi, 380 p. : , Formerly CIP. Uk | Distributer: Al-Ahram. 25 cm..

The Marketing strategy : Norton Paley

By Paley, Norton .
New Delhi: Crest pulishing house,2004 2004 .
281p. ; , distributer: Al-Ahram 26 cm..

Consumer insight : how to use data and market research to get closer to your customer /

By 20080729 .
London ; | Sterling, Va.c2004. Kogan Page, c2004. .
xv, 288 p. : , Distributer: Baccah. 24 cm..

Marketing management in practice/

By Williams, John .
Boston: Butterworth-Heinemann,2007 2007 .
376p.: , distributer: Baccah | Includes index 30 cm..

Strategic marketing problems : cases and comments /

By Kerin, Roger A. .
Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. 2007 .
x, 722 p. : , Distributer: Al-Ahram. 29 cm..

Managing services marketing : text and readings /

By Bateson, John E. G., .
.
xvii, 680 pages : 24 cm..

Journal of marketing management/

By 20080729 .
Helensburgh, Scotland : Westburn Publishers, 2007- 2007 .
1 v.: , Published five times a year 25 cm..