BUE Library Search for '(su:{Marketing})'

Principles of marketing /

By Kotler, Philip. .
Upper Saddle River, NJ : Pearson Prentice Hall, 2005 .
1 V. (various pagings): 28 cm..

The marketing game! : with student CD-Rom /

By Mason, Charlotte H. .
Boston : McGraw-Hill/Irwin, 2002 .
xviii, 100 p. : , System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. | Index : p. 97-99. 28 cm. +.

Instructor's Manual to accompany The Marketing Game/

By Mason, Charlotte H. .
Boston McGraw-Hill 2002 .
271 p. ; 27 cm..

Brand positioning : strategies for competitive advantage /

By Sengupta, Subroto. .
New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999 .
xiv, 297 p. ; , Includes index. 24 cm..

Strategic marketing for nonprofit organizations /

By Kotler, Philip. .
Upper Saddle River : Prentice Hall, 1996 .
vii, 632 p. : , Indexes : p. 617-632. 25 cm..

Effective Management For Marketing /

By Worsam, Mike .
New Delhi : Viva books private limited. 2002 .
314 p. : , Includes index. 28 cm..

Management information for marketing decisions, 1999-2000 /

By Hines, Tony. .
New Delhi : Viva books private limited. 2000 .
xii, 296 p. : , Includes index. 28 cm..

Marketing /

By Etzel, Michael J. .
New York : McGraw-Hill, 1997 .
624 p. : 26 cm..

Marketing /

By Lamb, Charles W. .
Cincinnati, Ohio : South-Western, 2002 .
751 p. : 29 cm. +.

Marketing /

By Lamb, Charles W. .
Australia : Thomson/South-Western, 2004 .
xxxviii, 774 p. : 29 cm..

Marketing : an introduction /

By Armstrong, Gary .
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 .
707 p. (various pagings) : , "International edition". 26 cm..

Customer behavior : a managerial perspective /

By Sheth, Jagdish N. .
Australia : Thomson/South-Western, 2004 .
xix, 487, 11, 14 p. : 27 cm..

Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
New York : McGraw-Hill / Irwin, 2001 .
(Various pagings) : 29 cm..

Marketing, sales and customer service : understanding the theory and practice of selling through service /

By Watkins, Charley. .
Canterbury : Institute of Financial Services, 1999 .
x, 348 p. ; , Cover title: Marketing, sales & customer service. 25 cm..

The marketing book /

By Baker, Michael J. .
New Delhi : Viva books private limited. 2000 .
718 p. : , Includes index. 25 cm..

Marketing : creating value for customers /

By Churchill, Gilbert A. .
Boston : Irwin/McGraw Hill, 1998 .
xxiv, 630 p. : 29 cm..

Exploring direct and relationship marketing /

By Evans, Martin .
Australia : Thomson 2004 .
xxiv, 520 p. : , Includes bibliographical references and index. | Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998. 25 cm..

Principles of service marketing and management /

By Lovelock, Christopher .
Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002 .
xix, 436 p. : , Previous ed.: 1999. 26 cm..

International marketing strategy : analysis, development, and implementation /

By Doole, Isobel. .
Australia : Thomson ,2004 2004 .
445 p. : 26 cm..

Internet marketing : building advantage in the networked economy /

By 20080729 .
Boston : McGraw-Hill/Irwin marketspaceU, 2002 .
xli, 726 p. : 26 cm. +.

Marketing across cultures /

By Usunier, Jean-Claude. .
New York : Financial Times Prentice Hall,2005 2005 .
573 p. : 25 cm..

Marketing research : methodological foundations /

By Churchill, Gilbert A. .
Australia : Thomson/South-Western, 2002 .
xxvi, 1006 p. : 26 cm..

Reputation marketing : building and sustaining your organization's greatest asset /

By Marconi, Joe. .
New York : McGraw-Hill, 2002 .
xiii, 232 p. : , "American Marketing Association." 24 cm..

Modern marketing : R. S. N. Pillai, Bagavathi

By Pillai, R.S.N. .
New Delhi : S Chand & Co., 2004 .
401 p. : 24 cm..

Marketing plans : how to prepare them, how to use them /

By McDonald, Malcolm. .
New Delhi : Viva books private limited. 2000 .
xviii, 578 p. : , Includes index. 25 cm..

Marketing for Hospitality and Tourism /

By Kotler, Philip. .
New Delhi : Pearson Education, 2003 .
xvii, 893 p. : 26 cm..

Basic marketing : principles and practice.

By Cannon, Tom. .
New Delhi : A. I. T. B. S. publishers and distributers, 2005 .
384 p. : , Includes index. 24 cm..

Essentials of marketing /

By Brassington, Frances. .
Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2005 .
vii, [4], 511 p. : 27 cm..

Essentials of marketing /

By Blythe, Jim. .
New York : Financial Times Prentice Hall, 2004 .
354 p. : , Includes index. 24 cm..

Marketing management /

By Kotler, Philip. .
Upper Saddle River, NJ : Pearson Prentice Hall, 2006 .
xxxix, 733 [45] p. : 28 cm..

Marketing research /

By McDaniel, Carl D. .
Hoboken, NJ : Wiley,2007 2007 .
xxvi, 617, [58] p. : , "SPSS student version 11.0 for Windows"--CD-ROM. 26 cm. +.

Strategic Marketing /

By Cravens, David W. .
Boston : McGraw-Hill Irwin,2003 2003 .
726 p. : 26 cm..

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

By Neumeier, Marty. .
Berkekley, CA : New Riders,2006 2006 .
194 p. : , The title proper, other title information, and statement of reponsibility spread into four pages. | "AIGA"--Cover. | Includes index. 21 cm..

International marketing /

By Czinkota, Michael R. .
Mason, OH : Thomson Southwestern,2007 2007

Brands laid bare : using market research for evidence-based brand management /

By Ford, Kevin. .
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005 .
viii, 158 p. : , Includes index. 24 cm..

Services marketing : people, technology, strategy /

By Lovelock, Christopher .
Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007

Advertising campaign strategy : a guide to marketing communication plans /

By Parente, Donald E. .
Mason, Ohio : Thomson/South-Western, 2006 .
xxvi, 400 p. : 24 cm..

The Marketing Plan Handbook /

By Wood, Marian Burk.
Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005 .
xv, 200 p. : 26 cm..

Marketing : an introduction /

By Armstrong, Gary .
Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007 .
xxxii,122 p. : , Kotler's name appears first on the earlier ed. 24 cm..

Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

By 20080729 .
Boston, Mass. : Harvard Business School Press,2006 2006 .
xviii, 230 p. : 24 cm..

Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E. .
Upper Saddle River, NJ : Pearson Prentice Hall, 2007 .
p. cm.

A Framework for Marketing Management /

By Kotler, Philip. .
Upper Saddle River, N.J. : Prentice Hall,2007 2007 .
xxii,360 p. : 22 cm..

Marketing Plans : How to Prepare Them: How to Use Them /

By McDonald, Malcolm. .
Amsterdam ; | Boston : Butterworth-Heinemann,2002 2002 .
xix, 630 p. : , Includes index. 25 cm..

Relationship selling and sales management /

By Johnston, Mark W. .
New York : McGraw-Hill/Irwin, 2005 .
xxiv, 451 p. : , Glossary : p. 415-423. | Includes Indexes. | Distributer: Al-Ahram 27 cm. +.

Marketing Research : Within a Changing Information Environment /

By Hair, Joseph F. .
Boston : McGraw-Hill/Irwin, 2003 2003 .
xxiii, 720 p. : 27 cm. +.

Marketing Research /

By Cooper, Donald R. .
New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , 2006 .
xix, 790 p. : , Glossary : p. 750-766. | Indexes: p. 771-790. 28 cm. +.