BUE Library Search for '(su:{Communication in marketing})'

Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
New York : McGraw-Hill / Irwin, 2001 .
(Various pagings) : 29 cm..

Advertising campaign strategy : a guide to marketing communication plans /

By Parente, Donald E. .
Mason, Ohio : Thomson/South-Western, 2006 .
xxvi, 400 p. : 24 cm..

Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E. .
Upper Saddle River, NJ : Pearson Prentice Hall, 2007 .
p. cm.

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A. .
Mason, OH : Thomson/South-Western,2007 2007 .
xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm..

Foundations of marketing communications :a European perspective / a European perspective /

By Pelsmacker, Patrick de .
New York : Prentice Hall,2007. 2007 .
xviii: 610p. , Distributer: Al-Ahram 25cm..

Marketing Communications /

By Egan, John. .
London: Thomson Learning, C2007. 2007 .
467p: , Distributer: Al-Ahram. 30cm.

Handbook of strategic marketing communications: New ways to build and integrate communications/

By Smith, Paul .
New Delhi: Crst Publications,2003 2003 .
300 p. , distributer: Al-Ahram 25 cm..

Advertising and promotion : an integrated marketing communications perspective /

By George E. Belch. .
Boston : McGraw-Hill/Irwin ,2009. 2009 .
xxv, 838 p.: , Distributer: Bacca. 28 cm..

Strategic Advertising Management /

By Percy, Larry..
Oxford ; | New York : Oxford University Press, 2009 .
xviii, 424 p. : 25 cm..

Integrated marketing communications/

London : McGraw-Hill, 2008 .
xviii, 523 p. : 27 cm..

Strategic integrated marketing communication : theory and practice /

Amsterdam : Butterworth-Heinemann, 2008 .
xiii, 308 p. : 25 cm..

Marketing Communications : Interactivity, Communities, and Content /

By Fill, Chris..
Harlow, England ; | New York : Prentice Hall/ Financial Times, 2009 2009 .
958 p. : 26 cm..

Advertising and Promotion : An Integrated Marketing Communications Perspective /

By George E. Belch. .
Boston : McGraw-Hill/Irwin , 2007 .
xxv, 820 p.: , Distributer: Bacca. 28 cm..

Marketing Communications /

By Pelsmacker, Patrick de,.
New York : Financial Times/Prentice Hall, 2010 2010 .
660 p. : 25 cm..

Advertising and Promotion : an Integrated Marketing Communications Perspective /

By Belch, George E..
New York : McGraw-Hill/Irwin, 2012 .
xxxv, 769 p. : , Previous ed.: 2009. | "Global edition"-Cover. 28 cm..

The Handbook of Strategic Public Relations and Integrated Marketing Communications /

Maidenhead : McGraw-Hill Professional, 2012 .
xviii, 904 p. : 24 cm..

Integrated marketing communications /

By Pickton, David..
Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004 .
761 p. : 24 cm..

Marketing communications : integrating offline and online with social media /

By Smith, P. R..
London ; | Philadelphia, United States ; | New Delhi : Kogan Page, 2011 .
xviii, 483 p. : , Index : p. 471-483. | Reprint of the 2011 ed. 25 cm..

Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E..
Harlow : Pearson Education Limited, 2014 .
480 p. : , Includes QR codes. | Includes indexes. | Student acces code. 28 cm..

Advertising & IMC : principles & practice /

By Moriarty, Sandra E..
Harlow : Pearson Education Limited, 2015 .
669 p. : , Index : p. 650-669. | Glossary : p. 621-638. | Includes student access code inside : My Marketing Lab. 26 cm..

Marketing communications : brands, experiences and participation /

By Fill, Chris..
Harlow : Pearson Education Limited, 2013 .
xliii, 820 p. : 27 cm..

Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
[Singapore] : McGraw-Hill Education, 2015 .
xxxvi, 842 p. : , "MHID 981-4575-11-9"--Title page verso. | Glossary : p. 767-779. 28 cm..

Promotional strategy : an integrated marketing communication approach /

Cincinnati : Pinnaflex Educational Resources, 2000 .
xiv, 690 p. : , Index : p. 673-688. 24 cm..

Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E..
Harlow, Essex : Pearson Education Limited, 2016 .
496 p. : , Indexes : p. 481-496. 28 cm..

Marketing communications : from fundamentals to strategies /

By Rothschild, Michael L..
Lexington : D. C. Heath, 1987 .
1 v. (Various pagings) : 27 cm..

Advertising campaign strategy : a guide to marketing communication plans /

By Parente, Donald..
Boston : Cengage Learning, 2015 .
xxiii, 401 p. : , Previous edition : 2006. 23 cm..

Marketing communications : a European perspective /

By Pelsmacker, Patrick de,.
.
xix, 625 pages : , Previous edition: 2013. 27 cm.

Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.,.
.
510 pages : 28 cm.

The evolution of integrated marketing communications : the customer-driven marketplace /

.
viii, 134 pages ; , Originally published: 2011. 25 cm.

Marketing communications : touchpoints, sharing and disruption /

By Fill, Chris,.
.
xli, 775 pages : , Revised edition of Marketing communications, 2016. 28 cm..

The IMC handbook : readings & cases in integrated marketing communications /

.
x, 509 pages : 23 cm.