BUE Library Search for '(su:{Branding Marketing})'

Principles of advertising & IMC / Tom Duncan.

By Duncan, Tom .
New York : McGraw-Hill / Irwin, 2005 .
xxvii, 774 p. : , Includes glossary. 28 cm..

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity /

By Aaker, David A..
New York : Free Press, 2004 .
xviii, 348 p. : 24 cm..

Don't mess with the logo : the straight talker's bible of branding /

By Edge, Jon.
Harlow, United Kingdom : Financial Times / Prentice Hall, | Pearson Education Limited, 2009 .
xiv, 217 p. : , Includes appendixes. | Index : p. 211-217. 22 cm..

Brand media strategy : integrated communications planning in the digital era /

By Young, Antony,.
New York : Brand Media Strategy / Palgrave Macmillan, 2014 .
xii, 242 p. : , Index : p. 233-242. 26 cm..

Manager's guide to online marketing /

By Weaver, Jason D..
New York : McGraw-Hill, 2013 .
xiv, 201 p. : , Index : p. 191-201. 23 cm..

Logo design love : a guide to creating iconic brand identities /

By Airey, David,.
.
xiii, 226 pages : 23 cm.

The digital crown : winning at content on the web /

By Leibtag, Ahava..
Waltham : Morgan Kaufmann / Elsevier, 2014 .
xxvi, 332 p. : , Index : p. 323-332. 24 cm..

Marketing communications : brands, experiences and participation /

By Fill, Chris..
Harlow : Pearson Education Limited, 2013 .
xliii, 820 p. : 27 cm..

Branding for the public sector : creating, building and managing brands people will value /

By Temporal, Paul..
Chichester : John Wiley and sons Ltd., 2015 .
viii, 279 p. : , Index : p. 271-279. 24 cm..

Brand management : research, theory and practice /

By Heding, Tilde..
Oxon ; | New York : Routledge / Taylor & Francis Group, 2016 .
xiv, 307 p. : 24 cm..

CEO branding : theory and practice /

New York ; | Oxon : Routledge / Taylor & Francis Group, 2015 .
xxxiii, 302 p. : , Index : p. 295-302. 24 cm..

Nation branding : concepts, issues, practice /

By Dinnie, Keith..
Oxon ; | New York : Routledge / Taylor & Francis Group, 2016 .
xxx, 275 p. : , Glossary : p. 269-270. | Index : p. 271-275. 24 cm..

Contemporary brand management /

By Johansson, Johny K..
Thousand Oaks : SAGE Publications, 2015 .
xi, 259 p. ; 24 cm..

How brands grow : what marketers don't know /

By Sharp, Byron..
Oxford ; | New York : Oxford University Press, 2017 .
xvii, 228 p. : , Reprint of the 2010 ed. 23 cm..

How brands grow /

By Romaniuk, Jenni..
Oxford ; | New York : Oxford University Press, 2016 .
v. 2 (xiv ,233 p.) : 23 cm..

New brand leadership : managing at the intersection of globalization, localization and personalization /

By Light, Larry..
Old Tappan : Pearson Education, 2015 .
xii, 226 p. : 24 cm..

Building a storybrand : clarify your message so customers will listen /

By Miller, Donald,.
[New York] : HarperCollins Leadership / HarperCollins, 2017 .
x, 228 p. : 22 cm..

Marketing communications : touchpoints, sharing and disruption /

By Fill, Chris,.
.
xli, 775 pages : , Revised edition of Marketing communications, 2016. 28 cm..

The effect of social media influencers' communications on generation-Z towards e-banking /

By Amer, Germien,.
.
124 pages ; 20 cm.

Stylish retail store interiors /

.
239 pages : , Includes index. 31 cm.